Fusion Hotel Group Expands in Indonesia With Ayola and Odua Brands

Indonesia: Fusion Hotel Group Buys Ayola, Odua Brands to Boost Mid-Scale Offering 

The hospitality company has added the Ayola and Odua brands to its portfolio, expanding its footprint in the Indonesian midscale hotel segment. 

Both brands were previously part of Topotels Hotels & Resorts, which operated seven properties in cities including Jakarta, Bandung and Surabaya. 

The deal is part of Fusion’s broader strategy to expand its presence in Southeast Asia. 

Ayola and Odua brands to remain separate brand labels 

The announcement stated that Fusion Hotel Group will leave the brands in Topotels, meaning they will keep their identities. 

The physical changes in the hotels are unlikely but the parent company will give intensive support, from regional sales and marketing to distribution networks. 

Topotels Hotels & Resorts expects a significant benefit for owners and operators of its branded hotels who will be able to take advantage of the combined commercial strengths of both companies. 

Willy Suderes, COO of Topotels, said: “We see this as a new chapter for Topotels, supporting our hoteliers even better and also creating more value for owners. 

Fusion Hotel Group to Expand in Indonesia 

Fusion Hotel Group is Vietnam-based hospitality group with operations in three Asian countries. Its branded accommodations include wellness to lifestyle hospitality and the company has been buying and building hotels under its own brand since its inception in 2008. 

Topotels’ acquisition of seven Indonesian hotels expands its growing footprint in the region. 

Fusion currently owns 26 hotels in Vietnam, Thailand and Indonesia, operating under brands such as Ayola and Odua, and eight other brands. 

The move strengthens the firm in one of Southeast Asia’s major travel markets. 

“The combination of expertise of both parties will bring more value to customers,” said Christopher Hur, CEO of Fusion Hotel Group. 

“Through this partnership, we can capitalize on Topotels’ knowledge of the local market while at the same time, open up more opportunities for hotel owners in Indonesia,” he added. 

Emerging Indonesian Domestic and International Tourism Market 

Regional rivals are buying up midscale hotels in Indonesia and Fusion is now one of them. 

The acquisition will enable the company to deepen its engagement with the domestic and international travel markets. 

In addition, it will have a stronger footprint in midscale hospitality and will benefit from the wider reach of its distribution network. 

Fusion’s wider portfolio strategy is centered on wellness and lifestyle hospitality and branded residences, which it believes is an emerging trend in the Asia-Pacific region. 

Maybe the company will keep on acquiring midscale branded places to stay in Indonesia in the future. Currently Ayola and Odua will remain separate brands but with increased support from Fusion Hotel Group.