Meliá Hotels International has been placed seventh in the luxury hotel brand strength category of the prestigious Brand Finance Hotels 50 2026 report, positioning it among the leading luxury hospitality companies in the world. According to Brand Finance, Meliá is now consolidated as one of only two Spanish hotel groups and the only Spanish hotel brand in the world's top 10 strongest luxury hotel brands.
Meliá Hotels International was awarded for the company’s ongoing efforts to increase its presence in the luxury/upper middle sector of the hotel industry and to improve the quality of its clients’ experience.
In recent years the company has worked hard to re-establish its presence in the luxury market, and to re-imagine its entire catalogue of upscale and premium hotel brands to deliver a unique, high value experience for clients.
Currently the premium and luxury segments represent 65% of Meliá’s global portfolio and around 80% of the Group’s future hotel pipeline will also be in the upper-middle and luxury market segments.
The company has a portfolio of international hotel brands in the luxury segment, including Gran Meliá, with its unique expressions of contemporary Spanish luxury; ME by Meliá, a fusion of modernity, design and innovation; Paradisus by Meliá, focused on luxury all-inclusive and culinary experiences; and The Meliá Collection, offering boutique stays with unique and authentic local experiences.
Meliá boasts a wide international portfolio of hotel brands in key leisure destinations like Los Cabos, Bali and Iguazú, alongside exclusive premium resorts in the Serengeti, Madrid, Paris, Milan and Xi'an. They all offer their guests an exceptional local experience, personalised service, cutting edge cuisine and luxury accommodation.
Meliá Hotels International is now one of the ten most valuable hotel brands in the world, according to the Brand Finance report. This is the result of the company’s massive renovations and transformations of its existing portfolio to the highest international standards. Meliá Hotels International has enhanced the value of its luxury brand by repositioning some of its hotels to the premium and luxury categories and launching new concepts that focus on personalization, sustainability and unique guest experiences.
In addition to being one of the ten most valuable hotel brands in the world, Meliá is among the top luxury hotel brands in the world. The company’s recent performance demonstrates its commitment to providing an unforgettable and unique experience to clients in the luxury hospitality world.
